IN GOLD WE TRUST
IN GOLD WE TRUST: ICONIC FASHION
The In Gold We Trust brand, formerly known under the Franzel Amsterdam label, is well known. You have probably seen a famous Youtuber, football player or famous Dutchman walking with it. The brand was founded in 2012 by two brothers. In 2012 they came up with a fashion show, with the theme Golden Age, a clothing line with prominent prints "In Gold We Trust". The text In Gold We Trust is a nod to the Dutch in the Golden Age. The Dutch sailed to all corners of the world in search of expensive spices. After all, a lot of money was later earned with the spice trade. In no time these clothes became super popular. Nowadays you also see well-known artists from abroad.